Initiative part of parent company Delaware North’s ‘Game Changer’ campaign at select U.S. gaming locations
On June 30, 2022, Southland Casino Hotel presented a big check for $37,349 to the West Cancer Foundation in Memphis, TN. West Cancer Foundation is committed to developing collaborative partnerships and innovative community initiatives that will improve health inequities, increase research and leave a lasting impact by removing barriers to cancer care. The campaign is part of parent company Delaware North’s “Game Changer” initiative across its gaming properties in the United States, with the goal of making a positive change in those local communities. For guests of the gaming venue, it’s as easy as dropping off and gifting the change that’s left on a slot voucher or racing ticket at wishing wells, located throughout the casino floor. “We support the West Cancer Foundation’s mission to advance the fight against cancer through research, education, patient support, and community outreach,” said David Wolf, general manager and president of Southland Casino Hotel. “And to take it a step further – it’s wonderful to know that we are a part of something even larger, as patrons of other gaming venues within our company’s U.S. portfolio are helping those in need within their respective communities.” “West Cancer Foundation is thrilled to have a growing relationship with Southland Casino Racing. We are incredibly grateful for the phenomenal gift we just received. Their generosity will help so many in our community who don’t have the means for breast screenings, or reliable transportation to their provider. Neki Catron has been a gleaming light of inspiration to us and through her promotion of our work, I know we will broaden our outreach to those who need us the most,” said Leighanne Soden – executive director of West Cancer Foundation All proceeds of Delaware North’s Game Changer campaign are provided to local organizations focused on creating positive community impact within each participating location. Since September of 2020, the Game Changer program at Southland has raised over $321,000 for the local community. The initial Game Changer campaign raised $41,000 for Hope House Ministries. The second Game Changer campaign for Families in Transition of West Memphis, Ark raised $47,604. The third Game Changer campaign raised $53,984 for The Boys and Girls Clubs of Crittenden County and the fourth campaign for the Children’s Advocacy Center of East Arkansas raised $47,051. The fifth campaign raised $46,427 for the Good Neighbor Love Center in West Memphis, Ark. The sixth campaign raised $44,346 to benefit the Hattiloo Theatre in Memphis, TN.
The Game Changer initiative is designed to function throughout the year, with multiple local charities benefitting at each location, including at Southland Casino Hotel. Other Delaware North gaming locations participating are Mardi Gras Casino & Resort (Nitro, W.Va.); and Wheeling Island Hotel-Casino-Racetrack (Wheeling, W.Va.).
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